18:I[66739,["/_next/static/chunks/0u0nyy7wb9me2.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/05hx6kuf6-oy4.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/12hmyxte1w1dw.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/166.u_60qj09..js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/0g9_wl34k-6l4.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/06dn~uer6.43l.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i"],"default"] 1a:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i"],"IconMark"] 19:T488,

As of last week, Morningstar Direct calculated that 391 new ETFs had begun trading in 2023. That's significantly higher than the 311 that had debuted by the final week of October in 2021, the year ETF launches set a record of 475.

Active strategies are playing a key role in that record-breaking pace. Despite holding about 6% of total assets, actively managed ETFs still added almost one-third of total flows in September. Nearly 75% of the launches so far this year have been active ETFs.

AllianceBernstein (AB) launched its first ETFs into that intensely competitive marketplace. My guest, Noel Archard, is here to discuss the competitive dynamics of the ETF industry and his strategy to gain market share in the advisor intermediary channel.

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AB ETFs Website: www.alliancebernstein.com/go/etfs

A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.

AllianceBernstein’s Strategy for the ETF Market

Gaining Perspective

AllianceBernstein’s Strategy for the ETF Market