Nope, We Haven’t Hit Peak Retail Media Yet - E297

This podcast episode explores various topics related to the advertising industry, including acquisitions in the ad tech space, the importance of programmatic advertising, the rise of retail media, and the challenges faced by companies in leveraging data for targeted advertising. The discussion highlights the trends and shifts happening in the industry, with a focus on the changing landscape of TV advertising, the role of programmatic capabilities, and the potential revenue opportunities in retail media. The episode also touches upon the factors that influence companies' decisions to engage in granular targeting and the challenges faced by companies like Expedia and Uber in integrating programmatic advertising. Overall, the episode provides valuable insights into the evolving advertising ecosystem and the strategic considerations that companies need to take into account.