Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

0:00:00 - Snippet
0:00:39 - Sponsor: AppSumo
0:01:07 - Intro + Landing In The US
0:07:45 - Origins Of Nutribullet
0:11:21 - Finding A Differentiator + Landing On Pricing
0:13:17 - Reaching Half A Billion Dollars In Revenue
0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
0:23:00 - Designing Product
0:26:27 - Day 1 of Designing New Product
0:30:20 - Creating a Prototype + 3D CAD Model
0:32:10 - 80/20 of launch + growth
0:35:42 - Customer Feedback
0:39:19 - Sponsor Break: Linkedin Jobs
0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
0:45:07 - Craziest Informercial Day
0:47:24 - Scale of TV advertising + using data
0:51:13 - Understanding ROI of Ad Spend
0:53:37 - Increasing Cost of Facebook & Google Ads
0:59:52 - Home Shopping Channel and China’s Live Shopping App
1:03:27 - International Expansion
1:06:51 - Hiring Good People
1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
1:15:14 - Staying Healthy

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

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Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business

Creator Lab - interviews with entrepreneurs and startup founders

Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business