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01 Jun 2024

How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)

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How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)