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Perhaps no one in modern North American sports history was as successful at building a dynasty as the legendary Red Auerbach.

A brilliant strategist on the court, Auerbach was just as brilliant in the front office as he built a franchise that not only attracted and kept the top talent in the league, but also attracted and kept millions of fans all over the world. In this 1991 interview Auerbach tlkas about his book MBA: Management by Auerbach.

Get MBA: Management by Auerbach by Red Auerbach
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You may also enjoy my interviews with Wilt Chamberlain and Walt Frazier

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Photo by Steve Lipofsky Basketballphoto.com}

#NBA #BostonCeltics #basketball

Red Auerbach Reveals Secrets of Building a Celtics Dynasty

Now I've Heard Everything

Red Auerbach Reveals Secrets of Building a Celtics Dynasty