11 May 2020
1h 3m

Impossible Foods: Pat Brown

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How I Built This with Guy Raz

This podcast tells the inspiring story of Pat Brown, a scientist entrepreneur, and founder of Impossible Foods, a company that produces plant-based meat substitutes. Driven by his passion for sustainability and a desire to eliminate the need for animal-based meat, Brown left his successful academic career to pursue his vision of creating a plant-based burger that tastes like real meat. Despite facing various challenges and skepticism, Brown remained persistent and eventually launched the Impossible Burger, which gained widespread popularity due to its unique flavor and potential to transform the culinary landscape. Impossible Foods' mission to promote a more sustainable food system has been met with legislative restrictions and competitive pressure from the meat industry, but the company continues to innovate and expand its product line. With his determination and commitment to creating a better future, Brown illustrates the immense impact that individuals can have in addressing global issues and driving positive change.

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