27 Jul 2023
1h 23m

The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

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Lenny's Podcast: Product | Career | Growth

This podcast discusses experimental strategies for product development, and addresses common challenges and limitations of A/B experiments. The speakers delve into the importance of defining an Overall Evaluation Criterion and countervailing metrics to avoid the sunk cost fallacy, and underscore the value of experimentation and redesign guided by data-driven decisions.

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