The ultimate guide to JTBD | Bob Moesta (co-creator of the framework) | Lenny's Podcast: Product | Career | Growth

This podcast episode covers the concept of Jobs To Be Done (JTBD), a framework for understanding customer behavior and motivations. By focusing on the "jobs" that customers are trying to accomplish, businesses can develop solutions that are more relevant and valuable. The framework emphasizes understanding customer struggles, focusing on progress, and making strategic trade-offs.

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The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Career | Growth

The Power of Understanding Customer Context and Outcome: A Conversation with Bob Moesta on Jobs To Be Done

Uncovering Customer Needs through Jobs To Be Done

Understanding the Customer's Buying Process: A Journey of Progress

Uncovering Customer Needs: The Jobs To Be Done Framework

Unpacking the Hidden Factors Behind Job Changes: Insights from a Study of Job Switching

Unveiling the Secrets of Jobs To Be Done: Practical Tips and Techniques

Uncovering the Energy Sources of Customer Behavior: A Deep Dive into Jobs To Be Done

Jobs To Be Done: A Framework for Understanding Customer Needs

The Nuances of Jobs To Be Done: A Discussion on Frameworks and Approaches

Jobs To Be Done: A Framework for Understanding Customer Needs

Uncovering the Secrets of Innovation: A Conversation with Bob Moesta

The Power of Understanding Customer Needs: Insights from Jobs To Be Done

Bob Moesta's Journey to Understanding Jobs To Be Done and His Mentors

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Career | Growth

00:00The Power of Understanding Customer Context and Outcome: A Conversation with Bob Moesta on Jobs To Be Done

The Power of Understanding Customer Context and Outcome: A Conversation with Bob Moesta on Jobs To Be Done

05:47Uncovering Customer Needs through Jobs To Be Done

Uncovering Customer Needs through Jobs To Be Done

11:34Understanding the Customer's Buying Process: A Journey of Progress

Understanding the Customer's Buying Process: A Journey of Progress

16:59Uncovering Customer Needs: The Jobs To Be Done Framework

Uncovering Customer Needs: The Jobs To Be Done Framework

21:04Unpacking the Hidden Factors Behind Job Changes: Insights from a Study of Job Switching

Unpacking the Hidden Factors Behind Job Changes: Insights from a Study of Job Switching

27:14Unveiling the Secrets of Jobs To Be Done: Practical Tips and Techniques

Unveiling the Secrets of Jobs To Be Done: Practical Tips and Techniques

32:48Uncovering the Energy Sources of Customer Behavior: A Deep Dive into Jobs To Be Done

Uncovering the Energy Sources of Customer Behavior: A Deep Dive into Jobs To Be Done

39:11Jobs To Be Done: A Framework for Understanding Customer Needs

Jobs To Be Done: A Framework for Understanding Customer Needs

43:37The Nuances of Jobs To Be Done: A Discussion on Frameworks and Approaches

The Nuances of Jobs To Be Done: A Discussion on Frameworks and Approaches

50:13Jobs To Be Done: A Framework for Understanding Customer Needs

Jobs To Be Done: A Framework for Understanding Customer Needs

55:58Uncovering the Secrets of Innovation: A Conversation with Bob Moesta

Uncovering the Secrets of Innovation: A Conversation with Bob Moesta

1:00:54The Power of Understanding Customer Needs: Insights from Jobs To Be Done

The Power of Understanding Customer Needs: Insights from Jobs To Be Done

1:05:02Bob Moesta's Journey to Understanding Jobs To Be Done and His Mentors

Bob Moesta's Journey to Understanding Jobs To Be Done and His Mentors