Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:26 Being a Seller vs. a Vendor

7:03 Why Should You Become A Vendor?

11:05 ECommerce Operations

20:04 Price Optimization Limitations

34:50 Marketing To Sellers vs. Vendors

44:30 The Next Frontier

59:00 Ad Badger Software Tool

🦡 Resources & Links

Where to find Adam Riback, CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Should I Be A Seller Or A Vendor on Amazon?

The PPC Den: Amazon PPC Advertising Mastery

Should I Be A Seller Or A Vendor on Amazon?