3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:25 Product Launching Rundown

7:35 The Importance of Research

13:30 Setting Up Your Campaign

23:00 Moving Into Launch Phase

27:30 Optimizing As Solutions

30:00 Expanding Your Targeting

35:10 Long-Term Thinking

🦡 Resources & Links

How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
New Keyword Research Approach: Gain New Clients For Amazon PPC
A Case For Segmenting Branded Keywords In Amazon PPC
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
The Complete Amazon Campaign Types Reference Guide
Should You Segment Automatic Sponsored Product Campaigns?
Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

The PPC Den: Amazon PPC Advertising Mastery

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign