13 Dec 2023
24m

Underwear market in China now bigger than ever

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Round Table China

This podcast explores the growth and evolving trends of China's underwear market, focusing on the rise of domestic brands in the sector and the success of online underwear shopping and brands targeting millennials and Gen Z consumers, delving into the strategies they employ, changing consumer preferences, and the overall shift towards comfort, sustainability, and personal empowerment.

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