This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off.

This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more.

Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's why I love this convo.

About Lomi:

Founded: 2022
Funding: crowdfunding using Indiegogo ($7.2M!) and then got VC backed
Description: electronic device which turn your food scraps, organic waste, compostable packaging and home bioplastics into compost (plant food); they've already shipped 20,000+ units

In this episode:

Why does story matter with your marketing;

How to listen for the problem your customers actually want to hear about;

What is marketing and why does it work;

Why do superfans love Lomi and how do you further leverage that to create more superfans;

What can B2B early stage startups learn from the way that Lomi approaches marketing;

AMA - Brad asks me his burning question.

You can find Brad on LinkedIn: ⁠https://www.linkedin.com/in/brad-pedersen-77075012/

Check out his book coming out in November: https://startupsantabook.com/

Learn more about Lomi: https://lomi.com/

Learn more about Pela: https://pelacase.com/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠www.furmanovmarketing.com⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠

3. ⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠www.linkedin.com/in/annafurmanov

--- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

173 - Using Story To Switch From Just A Vitamin To The Painkiller Customers Need (Brad Pedersen, Co-Founder at Lomi)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

173 - Using Story To Switch From Just A Vitamin To The Painkiller Customers Need (Brad Pedersen, Co-Founder at Lomi)