Picture this. You’re the first business hire at a 4-person early stage startup. Head of Marketing. So you get hired, and you’re trying to follow the Hubspot Playbook. The problem is, it’s taking too long. You’re impatient. The founders are impatient. You want to see something faster. You need to prove yourself. How do you cut through the noise? How do you get your target buyer to pay attention?

Trinity Nguyen (VP of Marketing at UserGems) was in exactly this situation and shares what happened next. And how what happened next was tied to more than 90% of their pipeline in those early days.

We also cover:

What was the turning point from Seed to Series A;

Why early stage you need to loosen up your attribution model to get big wins;

Why does marketing fail at the early stage;

AMA: Trinity asks me her burning question. Here's a helpful resource that my SEO expert sent me after this episode was recorded.

About UserGems:

Founded: 2019
Team: 80 people
Funding: Series A ($20M)

You can find Trinity on LinkedIn: www.linkedin.com/in/trinitynguyen

Learn more about UserGems: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.usergems.com

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠

3. ⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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190 - I Got Impatient With The Hubspot Playbook And Tried This Instead (Trinity Nguyen, VP of Marketing at UserGems)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

190 - I Got Impatient With The Hubspot Playbook And Tried This Instead (Trinity Nguyen, VP of Marketing at UserGems)