Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That’s a pretty high order. We chat about Jack's role in a growing successful software business and just how much he hesitates to go from coder to manager. We dive into choosing reliable dependencies to power an always-on SaaS business and how to deal with migrating customers from Google to Fathom.

Here’s a deep dive into a successful technical SaaS business. Here’s Jack Ellis.

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This interview is sponsored by Acquire.com

216: Jack Ellis — Taking on Google as a Bootstrapper

The Bootstrapped Founder

216: Jack Ellis — Taking on Google as a Bootstrapper