07 May 2024
22m

Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert

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Masters of Scale

This podcast episode explores the current moment of opportunity and growth for the WNBA, emphasizing factors such as the rise of women's sports, generational talent, increased media coverage, and efforts to address pay disparity. The importance of the WNBA's TV schedule and fan engagement strategies are discussed, along with the challenges faced by the league in terms of crisis management and economic aspects. The transition of the WNBA commissioner and the future of women's basketball are also examined, highlighting the need for scenario planning, avoiding complacency, and building confidence in a male-dominated world.

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