Almost everything we do – personally and professionally – is affected by the words we use.

They help us build relationships, persuade others, and communicate feelings. But what if I told you that 6 types of words were better at doing those things than all the others?

These findings are at the heart of Jonah Berger’s latest book, Magic Words: What to Say to Get Your Way. Jonah is a bestselling author who’s studied millions of words used in all kinds of settings. And he’s found that certain words hold the key to getting your way.

Whether you want to be more effective in achieving your goals or just become more aware of how you’re coming across, this book is for you.

Episode Links

3 Rhetorical Techniques to Increase Your Impact

How Language Shapes Word of Mouth’s Impact

Don’t Just Vote Be a Voter

This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone

The Team

Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here.

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CM 235: Jonah Berger on How to Get Your Way

Curious Minds at Work

CM 235: Jonah Berger on How to Get Your Way