If you’ve ever wondered how I get some of my guests to come on the show, you can thank, well, my guests.
As I’ve progressed through this journey called a podcast, I’ve had the opportunity to network with some of the smartest people on the planet.

One of them is bestselling author, Dorie Clark. Dorie has been kind enough to make unsolicited introductions to numerous other authors, many of whom you’ve been exposed to here on the show. Today’s featured guest is one such person.
His name is Safi Bahcall and his new book is Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. I absolutely LOVED it!
Nobel Prize winner Daniel Kahneman, author of Thinking, Fast and Slow, says it’s “not to be missed by anyone who wants to understand how ideas change the world.”
This book is on nearly every major publication’s must-read list. Listen to today’s episode to find out why!
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In today’s episode, I ask Safi to share:

* What is meant by Loonshots and why it’s important in business to understand the concept
* The rules of Loonshots so that you can better leverage these moments as they happen
* The importance of maintaining genuine curiosity, especially when others are criticizing or dismissing your ideas and theories
* …and plenty more!

This Episode is Sponsored By Self-Publishing School
My friend Chandler Bolt is the founder of Self-Publishing School, which is an online education company dedicated to one thing: Helping you get your book idea out of your head and onto paper as quickly as possible, and then getting your published book into the hands of as many readers as possible.
Chandler is hosting a FREE training where he’ll show you the exact process to follow to go from blank page to published author in as little as 90 days, and the exact book launch blueprint to follow to launch your book to $10,000 and beyond (and earn monthly royalties month after month).
If you’ve EVER thought about writing a book (whether as an extra income stream, to generate leads for your business, or to share a story you’ve wanted to tell) you OWE it to yourself to sign up for this training – and it’s completely free!
Oh! And when you sign up for the training, Chandler is going to send you a copy of his book Published absolutely free!

Safi’s Latest Book
You can order Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries right now!
Safi in Action

259: Nurturing the Crazy Ideas That Transform Industries

Read to Lead Podcast

259: Nurturing the Crazy Ideas That Transform Industries