My guest today on the podcast has come a long way in a relatively short period of time.

She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.

In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.

She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.

In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

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In today’s episode, Emily and I explore:

* What it means to develop your brand’s emotional story* How to go beyond social media to build community* Why many brands are seeing success by simplifying their offerings* And lots more!

Emily in Action

Emily’s Book

You can order Obsessed: Building a Brand People Love From Day One right now!

Books Emily Recommends

Emily enjoys reading fiction, as it conditions her to continually put herself in the shoes of another, something that has served her well at Red Antler.

Check Out These Additional Resources

Visit Emily’s website for more on her and her work.

Grab a copy of Emily’s book now.

Invite Emily to keynote your next event.

Connect with Emily on Twitter and LinkedIn.

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325: Building a Brand People Love From Day One with Emily Heyward

Read to Lead Podcast

325: Building a Brand People Love From Day One with Emily Heyward