Trust is essential in any business environment and, certainly, of anyone working in the financial services industry.

My guest today insists that, instead of relying on traditional marketing tactics to attract customers, financial advisors and other business professionals are far more likely to thrive when they focus on networking effectively.

Cultivating relationships with prospects and clients to demonstrate why they should trust you with their money is essential.

That guest’s name is Michael Goldberg and he is the ideal person to teach these lessons.

He’s got a brand new book out called, Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business.

As a networking strategist, educator, and acclaimed speaker, Micahel helps people like you develop the skills they need to consistently make the right impression on networking connections, centers of influence, and potential clients

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In today’s episode, Michael and I explore:

* Why he believes networking the key to a successful career* The rules of networking you need to master* Tips for starting conversations, asking good questions, and just being a better listener* And lots more!

Michael in Action

Michael’s Book

You can order your copy of Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business right now.

Books Michael Recommends

How I Raised Myself from Failure to Success in Selling by Frank Bettger

Getting Things Done: The Art of Stress-Free Productivity by David Allen

Check Out These Additional Resources

Visit Michael’s work website for more on him and his consulting work.

Grab a copy of Michael’s book now.

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332: Knockout Networking with Michael Goldberg

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332: Knockout Networking with Michael Goldberg