Last week we chatted with a Harvard professor. Next week, we’ll chat with a professor at a prestigious college in Canada. This week, we receive a visit from at professor at Yale University.

That professor’s name is Barry Nalebuff. One of his early experiences negotiating was when he and a former student sold their tea company to Coca-Cola. It was the first time the theory of splitting the pie—what he was teaching his students—was put to use in the real world.

Barry’s new book is called Split the Pie: A Radical New Way to Negotiate. The topic of negotiation has not been one to fascinate me, historically at least. However, I found Barry’s book a fun way to learn about negotiation.

Negotiation is often stressful, Barry says. It can bring out the worst in people. But wouldn’t it be better if there were a principled way to negotiate—even better, a way to treat people fairly and get treated fairly in return. Split the Pie does just that.

I hope you’ll click the play button below to learn more about Barry and his work. For a summary, just keep scrolling.

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In today’s episode, Barry and I chat about:

* His experience starting a company with a former student and selling to Coke* How to negotiate when the other side isn’t interested in fairness* Better ways to negotiate your salary and other benefits at work* And lots more!

Order Barry’s Book

You can order your copy of Split the Pie: A Radical New Way to Negotiate right now!

Consider Ordering My New Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Barry in Action

Books Barry Recommends

Grant by Ron Chernow

Check Out These Additional Resources

Grab a copy of Barry‘s book now.

Fine out more about Barry at his website.

Consider bringing in Barry to

425: A Radical New Way to Negotiate with Barry Nalebuff

Read to Lead Podcast

425: A Radical New Way to Negotiate with Barry Nalebuff