Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.

His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.

Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.

In this episode, we explore many topics, including:

How Seth deals with overwhelm
How Seth chooses projects
How to say “no” to the unimportant and set boundaries
Long work vs. hard work
The world’s worst boss
How to find your “smallest viable audience”
Non-marketing books that are master classes in great marketing
Crafting April Fool’s jokes
And much, much more…

Enjoy!

Click here for the show notes for this episode.

This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

The Tim Ferriss Show

#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life