Maggie Norris, CEO of Aidaly, a healthcare technology company upskilling family caregivers with the training, coaching, and compensation to provide quality care in the home.

Her passion is building technology to help people take care of their families. She is motivated to design solutions for the female consumer and believes she is the key to reinventing healthcare, finance, and education.

Margaret brings a wealth of experience as a healthcare CEO, startup Advisor, Investor, and Developer with a background in consumer-focused solutions that scale. Previously, Margaret founded Uphold Health and served as Head of Product at AFTER. Before co-founding AFTER, Margaret founded Home Management Solutions LLC. the parent company of KidsGoDo inc. and exited in 2017.

She studied improv at I.O. Chicago, comedic acting and writing at The Second City, and long-form improvisation under the guidance of Joyce Piven at Piven Theatre Works. She enjoyed a brief acting career that included various commercial and film roles and was a founding member of the sketch comedy group ‘The Big P/L’.

Margaret attended Northwestern University and studied at Tufts University in Taillores, France. Margaret was awarded the National Caring Award and inducted into The Caring Institute Hall of Fame in Washington D.C. by Val Halamandaris.

She has served as an Advisor or Member/Board Member of the Chicago Leadership Alliance, Ryan Banks Academy, Women Tech Founders, The Chicago Council, and various other nonprofits.

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