In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.

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Topics we cover:

2:00 – Strategies for finding your first users when you don’t have an audience
10:42 – Positioning yourself to compete well against others
12:25 – Jumping into SEO before having a product
18:42 – Exporting No Code projects
24:15 – Choosing between a vertical or horizontal product spinoff
33:55 – Building a B2P, “business to prosumer” product
42:53 – How to make lower pricing tiers work outside of B2B

Links from the Show:

Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)