55: Mike Weir - Churn & Sales compensation to fight churn

In this episode of PRODUCTEA, Leah Tharin interviews Mike Weir, a revenue leader, about aligning product, sales, and marketing for revenue growth. They discuss the importance of understanding customer behavior, using data to predict churn, and creating a product-assisted growth model. Weir emphasizes the need for a well-defined ICP (Ideal Customer Profile) and the strategic use of compensation plans to drive desired sales behaviors. The conversation also covers the role of product teams in generating sales opportunities and the transition from product-led growth to incorporating outbound sales efforts.