The Secret to Better Problem Solving

Problem reframing prevents the common pitfall of rushing toward solutions without fully understanding the underlying issue. By pausing to ask what the problem truly is and considering alternative perspectives, individuals and organizations can identify more effective, cheaper, and faster solutions. For instance, addressing tenant complaints about a slow elevator by installing a mirror—which distracts people from the wait—proves more efficient than mechanical upgrades. Similarly, shifting the focus of animal shelters from increasing adoptions to preventing pet surrender through targeted support keeps more animals in their homes. Consultant Thomas Wedell-Wedellsborg emphasizes that this practice serves as a necessary cognitive counterpoint to rapid experimentation, enabling leaders to challenge their initial assumptions and avoid the trap of solving the wrong problems.