When I refer to the 'girls,' I'm not talking about your friends but rather the 'girls' on your chest!

Suzie Betts is making waves with Boob Armour, her pioneering product designed for women in contact sports. As someone from this field myself, it was a revelation to discover that breast protection had never crossed my path in the decade-plus I've spent both delivering and dodging punches.

In our conversation, we delve into the journey of turning an idea into a tangible product and the challenges of navigating the market to launch it successfully. Suzie has been through this process more than once, and I find it incredibly insightful, especially for women bringing ideas to market in the sports sector, which is often still viewed and dominated through a male perspective.

SUZIE BETTS

Website: boobarmour.com.au

TIFFANEE COOK

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Guarding the 'Girls': Revolutionising Women's Sports Safety | Suzie Betts - 778

Roll With The Punches

Guarding the 'Girls': Revolutionising Women's Sports Safety | Suzie Betts - 778