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16 Apr 2024

IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B (Hana Yoo/AdExchanger)

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IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B (Hana Yoo/AdExchanger)