#552 - Amazon Dayparting, PPC for Voice Search, and New Adtomic Bid Optimization Rules

This podcast episode explores the advanced bid optimization capabilities in Adtomic, including the use of custom bid rules based on ACOS ranges and revenue per click targets. The expert guest, Vince Montero, highlights the flexibility and control that custom bid rules provide for experienced sellers, while recommending the use of built-in algorithms for beginners. The episode also covers the importance of setting guardrails, the strategy of increasing bids based on spend and impressions, the impact of voice search optimization on PPC advertising, optimizing Amazon listings for search using long-tail keywords and FAQs, implementing dayparting schedules, and understanding Amazon's PPC sales attribution. Additionally, the episode introduces tools for voice search optimization and discusses the potential impact of AI on this optimization process.