Last week we had Clementine Jacoby on the podcast to discuss enterprise sales.

Chris was unfortunately unwell. But he’s back! And he’s ready for round 2!

This week with Yaniv Bernstein they discuss:

- How enterprise customers' demands can disrupt product roadmaps.

- Why underestimating costs of custom work for enterprises can be costly.

- How partnering with champion customers fosters customization within a product-led framework.

- Educating customers on best practices ensures long-term product sustainability.

- Balancing power between sales and product teams is crucial for roadmap decisions.

- Managing enterprise relationships requires strong product leadership and discipline.

This is a must watch sequel to last week’s entertaining episode with Clementine. You do not have to have listened to the previous episode to understand the topics discussed today. Don’t miss out on another masterclass with Chris and Yaniv!

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Key links

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Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Credits

Lovingly handcrafted for the global startup community by:

Editor: Justin McArthur

Associate Producer: Aidan Cousins

Growth Marketer & Associate Producer: Lautaro Diaz Mella

Intro Voice: Jeremiah Owyang

Edu: Enterprise Sales 2 - Essential Requirements For Success

The Startup Podcast

Edu: Enterprise Sales 2 - Essential Requirements For Success