Lots of people are becoming creators now. In fact, Craig Chavis Jr. describes being a creator as sharing your expertise. But does that make you a business owner? Not so fast! That’s a completely different thing. And in today’s episode, we dig into what those differences are, finding the right message for your business, and how creators can become business owners. In How I Built It PRO, we talk about putting yourself into a corner, and how owning a business is kind of like surfing.

Top Takeaways

Put the message above the messenger. You need to figure out what people want, so you can offer to help them get what they want.
A creator is anyone who shares their expertise. And while many people try to sell their knowledge, you need to find people who want it. So you frame your expertise as results or what they will have once they work with you.
People think having a business is setting up a website. But you can’t build a business virally.

Show Notes

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You're a Creator, but are You a Business Owner? With Craig Chavis, Jr.