Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons:

It was dinner time and the interruption was unwelcomed
I had already told this guy’s partner “no” several hours earlier.

It was a conversation that not only was unwelcome but was already flat-out rejected once before.

This sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead.

Top Takeaways

Sales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking.
The person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language.
Never make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers.

Show Notes

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