Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about a lot. I think lots of creators are too. The rote advice that you see from the ultra successful people just doesn’t work for most of us. And it doesn’t have to. What if I told you there was a better way.

As it turns out, today’s guest, my friend and Amazon best selling author of the book start a binge-worthy podcast, Krystal Proffitt, agree: starting a podcast is a great way to build your business.

In today’s conversation, we talk about why podcasting is the best way to build expertise and trust, why there aren’t too many podcasts, and how you can start a successful one.

Plus, in the pro show, we talk all about how to do interviews the right way.

Top Takeaways

Podcasts are a great, intimate way to get your content in the hands of your ideal audience. And, as Seth Godin put it, they are the generous act of showing up.
You differentiate your podcast by making sure your audience feels seen and heard. This could (and should) be through relatable stories, and by engaging with them through feedback.
The first thing you should think about, before you every consider which mic to buy, is what’s your message? Without a message, you don’t have a podcast.

Show Notes

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Why Every Business Owner Needs a Podcast with Krystal Proffitt