If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?

That’s how Sahil Patel, CEO of Spiralyze views the world of A/B testing.

Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.

And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they’re already getting.

Even their homepage message guarantees a 30% conversion lift in 90 days.

Having been a client of Spiralyze at his previous company, Patel’s journey as their CEO harkens back to Victor Kiam’s famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”

Key Takeaways from this episode:

Is that video on your homepage hero helping you or hurting you?
Why an email box next to your demo CTA will convert higher than sending to a landing page
Why making bold, quantitative, and specific claims on your website will boost your credibility

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Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

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Ep. 117 - How to convert 30% more web traffic in 90 days - with Sahil Patel, CEO of Spiralyze

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 117 - How to convert 30% more web traffic in 90 days - with Sahil Patel, CEO of Spiralyze