This podcast episode explores the factors to consider when deciding to build an associate photography team in the wedding photography business. It discusses the benefits of having a team, such as handling surplus bookings, increasing revenue, and scaling the business. The section also highlights the decision between creating an associate brand under the main business's umbrella or establishing a separate brand. Consistency in the work is crucial, and the speaker shares their experience in building consistency through trial and error, coaching, and feedback. The episode concludes by emphasizing the importance of considering scalability and vision when making the decision to build an associate team.