Show 176 - Backstage Pass: Event Marketing | the c-suite podcast

The podcast centers on event marketing, exploring strategies for brands to maximize their presence and ROI at trade shows and exhibitions. Key considerations include aligning event selection with business outcomes, as highlighted by Emma Duncan from IBM, who emphasizes clarity around objectives like awareness versus demand generation. Miranda McLean from Banking Circle Group shares how their event strategy evolved from initial brand awareness to focusing on customer engagement and lead generation, noting the importance of face-to-face interactions, especially post-COVID. Adam Burak of FreeMarkets discusses the importance of creating brand awareness through interactive activities and the use of events to drive sales. The discussion also covers booth design, sustainability, and methods for capturing data effectively while adhering to GDPR guidelines.

Outlines

Part 1: Introduction, Strategy

Part 2: Objectives, Sales, Connection

Part 3: Evaluation, Sponsorship, Budget

Part 4: Booth Design, Engagement, Content

Part 5: Data, Sustainability, ROI

Part 6: Future Events, Closing

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Show 176 - Backstage Pass: Event Marketing

the c-suite podcast

Part 1: Introduction, Strategy

Event Marketing: Showcasing Brands, Engaging Audiences, and Measuring ROI

Choosing the Right Events: IBM's Five Key Considerations

Banking Circle's Evolving Event Strategy: From Launch Platform to Customer Engagement

Integrated Marketing: Maximizing Event Presence Through Partnership

Part 2: Objectives, Sales, Connection

ROI and Client Relationships: Sealing Deals and Building Long-Term Partnerships

FreeMarket's Event Objectives: Driving Sales and Building Brand Awareness

Tracking Sales: The Importance of Face-to-Face Meetings

The Power of In-Person Connection: Engagement and Storytelling

Part 3: Evaluation, Sponsorship, Budget

Building Presence: Negotiating with Event Organizers and Assessing Value

The Kudos of Sponsorship: Brand Perception and Success

Event Evaluation: Aligning Sponsorship with Audience and Objectives

Budget Allocation: Prioritizing Events in Marketing Strategy

Part 4: Booth Design, Engagement, Content

Booth Design: Clean Impact, Brand Alignment, and Sustainability

Interactive Booths: Storytelling and Brand Awareness

Podcast Integration: Benefits of Live Recording at Events

Attracting the Right Audience: Tactics Beyond Freebies

Part 5: Data, Sustainability, ROI

Data Capture: GDPR Compliance and Actionable Insights

Sustainability Considerations: Balancing Travel and Waste Reduction

Sustainability Frameworks: Reduce, Reuse, and Recycle

Measuring ROI: From Pre-Planning to Sales Conversions

Part 6: Future Events, Closing

Upcoming Events: Where to Find FreeMarket, IBM, and Banking Circle

Closing Remarks and Contact Information

Show 176 - Backstage Pass: Event Marketing

the c-suite podcast

Part 1: Introduction, Strategy

00:01Event Marketing: Showcasing Brands, Engaging Audiences, and Measuring ROI

Event Marketing: Showcasing Brands, Engaging Audiences, and Measuring ROI

01:16Choosing the Right Events: IBM's Five Key Considerations

Choosing the Right Events: IBM's Five Key Considerations

03:09Banking Circle's Evolving Event Strategy: From Launch Platform to Customer Engagement

Banking Circle's Evolving Event Strategy: From Launch Platform to Customer Engagement

05:56Integrated Marketing: Maximizing Event Presence Through Partnership

Integrated Marketing: Maximizing Event Presence Through Partnership

Part 2: Objectives, Sales, Connection

07:29ROI and Client Relationships: Sealing Deals and Building Long-Term Partnerships

ROI and Client Relationships: Sealing Deals and Building Long-Term Partnerships

08:22FreeMarket's Event Objectives: Driving Sales and Building Brand Awareness

FreeMarket's Event Objectives: Driving Sales and Building Brand Awareness

10:07Tracking Sales: The Importance of Face-to-Face Meetings

Tracking Sales: The Importance of Face-to-Face Meetings

11:18The Power of In-Person Connection: Engagement and Storytelling

The Power of In-Person Connection: Engagement and Storytelling

Part 3: Evaluation, Sponsorship, Budget

13:39Building Presence: Negotiating with Event Organizers and Assessing Value

Building Presence: Negotiating with Event Organizers and Assessing Value

16:31The Kudos of Sponsorship: Brand Perception and Success

The Kudos of Sponsorship: Brand Perception and Success

17:52Event Evaluation: Aligning Sponsorship with Audience and Objectives

Event Evaluation: Aligning Sponsorship with Audience and Objectives

18:51Budget Allocation: Prioritizing Events in Marketing Strategy

Budget Allocation: Prioritizing Events in Marketing Strategy

Part 4: Booth Design, Engagement, Content

19:58Booth Design: Clean Impact, Brand Alignment, and Sustainability

Booth Design: Clean Impact, Brand Alignment, and Sustainability

23:05Interactive Booths: Storytelling and Brand Awareness

Interactive Booths: Storytelling and Brand Awareness

25:48Podcast Integration: Benefits of Live Recording at Events

Podcast Integration: Benefits of Live Recording at Events

28:57Attracting the Right Audience: Tactics Beyond Freebies

Attracting the Right Audience: Tactics Beyond Freebies

Part 5: Data, Sustainability, ROI

31:31Data Capture: GDPR Compliance and Actionable Insights

Data Capture: GDPR Compliance and Actionable Insights

32:54Sustainability Considerations: Balancing Travel and Waste Reduction

Sustainability Considerations: Balancing Travel and Waste Reduction

34:24Sustainability Frameworks: Reduce, Reuse, and Recycle

Sustainability Frameworks: Reduce, Reuse, and Recycle

35:40Measuring ROI: From Pre-Planning to Sales Conversions

Measuring ROI: From Pre-Planning to Sales Conversions

Part 6: Future Events, Closing

38:31Upcoming Events: Where to Find FreeMarket, IBM, and Banking Circle

Upcoming Events: Where to Find FreeMarket, IBM, and Banking Circle

40:49Closing Remarks and Contact Information

Closing Remarks and Contact Information