In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder.

Topics we cover:

2:59 – Why John decided to launch VidGuide
7:23 – Validating and positioning a “scratch-your-own-itch” SaaS idea
13:45 – Considerations for novel software solutions
18:27 – Success stories of others and their SOPs
22:42 – John’s early validation for VidGuide
26:13 – Following April Dunford’s methodology for positioning

Links from the Show:

John Warrillow (@JohnWarrillow) I Twitter
Built To Sell by John Warrillow
The Automatic Customer by John Warrillow
The Art of Selling Your Business by John Warrillow
The ValueBuilder System
Built to Sell Radio
VidGuide
Episode 532 | The Art of Selling Your Business with John Warrillow
Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing
Episode 492 | From Zero to $55k MRR to Exit (in 2 Years) with Feedback Panda
Ten Year Career by Jodie Cook
MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

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