In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company.

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Topics we cover:

2:06 – Lifetime value pricing vs. monthly recurring revenue
11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing
14:30 – Testing the market with a landing page
22:16 – Getting feedback from landing page signups
25:11 – Marketing strategies for SaaS
32:53 – Building copycat apps
38:51 – Startup roles vs. roles in a big tech company as a software engineer
43:33 – Balancing customer needs with our strategic roadmap

Links from the Show:

MicroConf Sponsorships
The SaaS Playbook
Ruben Gamez (@earthlingworks) | Twitter
SignWell (@SignWellApp) |Twitter
SignWell
Hackers Incorporated, E4 | Lifetime pricing is underrated
AppSumo
Tailwind UI
Loadster
How to Grow Your Self Funded Business Faster – Hiten Shah – MicroConf 2014

If you have questions about starting or scaling a software business that you’d like for us to cover, please

Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

Startups For the Rest of Us