In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of going to in-person events. Rob also covers topics such as equity for advisors, pricing strategies, & productized services.

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Topics we cover:

1:56 – Gathering feedback from reluctant customers
8:47 – When to bring in other partners
12:45 – Weighing the positives and negatives of going to trade shows
15:36 – Staying energized and motivated
17:51 – Offering pre-launch discounts vs. offering value-added product
22:08 – Charging for products in different currencies
23:37 – Productized service, pricing, and pausing
26:40 – Fractional CTOs and equity grants

Links from the Show:

MicroConf Mastermind Matching
MicroConf Connect
The SaaS Playbook
Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions

Startups For the Rest of Us