20Growth: The Golden Rule to $100M in ARR, Why CAC to LTV is BS Early On, Why Your First Growth Hire Should Be a Former Founder & How Ramp Does 200 Growth Experiments Per Quarter with Guillaume Cabane
This podcast episode delves into the challenges and considerations startups face when trying to balance PLG and enterprise motions, explores strategies for expanding focus and diversifying customer base, and emphasizes the importance of optimizing marketing channels and aligning marketing KPIs to dollars. The discussion also covers topics such as CAC and LTV, the role of growth teams, and the impact of AI on cold outbound communication.
