Put Everyone on the Front Lines

This podcast episode discusses ways to engage customers directly, fostering innovation and growth in startups and early-stage companies. The speakers emphasize that everyone in the company, including executives, should participate in customer support to gain empathy, understand customer needs, and shape the company's voice and tone. By actively engaging with customers and addressing their concerns, businesses create positive experiences that enhance customer loyalty and brand perception. Exceptional customer service can also foster organic growth by turning everyday exchanges into opportunities for brand ambassadorship.