This podcast episode explores the experiences and strategies of Aparna Saran, Chief Marketing Officer for Capital One Business, and Cassie Ho, founder and CEO of Blogilates and Popflex. The episode delves into topics such as leveraging data and machine learning in marketing, navigating social media algorithms, diversifying platforms, building a fashion brand empire, getting a brand into Target, addressing skepticism in implementing new strategies, finding the right people to support business growth, and putting the customer front and center in business strategy.
