This podcast episode explores the challenges of running a restaurant and the importance of design in creating a pleasant dining experience. The episode follows Stephanie Robson, a consultant specializing in how design affects consumer spending, as she analyzes the layout and environment of a restaurant called Table 101. Stephanie discusses the impact of table design and spacing on customer comfort and revenue generation. The episode also highlights the significance of considering spend per minute as a key metric for restaurant success. It concludes with the results of a restaurant renovation experiment that showed how subtle design changes can significantly impact a restaurant's financial performance. The episode also features insights from Ronnie Fieg, a restaurant owner who prioritizes quality over quantity in his establishments.