How to Unlock Customer Demand Year-Round w/ Scott Cunningham - Ep - 567 - Lunch With Norm | Lunch With Norm - The eCommerce & Amazon FBA Podcast | Podwise
This podcast episode explores the challenges faced by Amazon sellers who want to expand their business beyond the platform and highlights the differences between Amazon and Shopify. It discusses the importance of transitioning to a direct-to-consumer (D2C) business model on Shopify and the potential results that can be achieved. The episode also delves into effective marketing strategies, the importance of building an evergreen system for consistent sales throughout the year, the significance of creating events to generate demand, and the value of compounding promotions. Additionally, it emphasizes the significance of positioning for sales potential and the value of training in e-commerce.
