This podcast episode dives deep into the anticipated FBA fee changes in 2024, engaging experts Jason Boyce, Malia Kim, and David Wilhelm to illuminate the complexities and nuances surrounding these adjustments. They clarify that while inbound fees may increase, there are opportunities for sellers to reduce overall costs through optimized shipping and Fulfillment by Amazon (FBA) strategies, challenging the prevailing negative perceptions. Highlighting initiatives such as the Ships and Product Packaging program and the introduction of Amazon Warehousing and Distribution (AWD), the conversation reflects a shift towards greater efficiency and inventory management that ultimately benefits sellers.