How Tesla Became the Elon Musk Co.

This podcast episode explores the genesis of Tesla and the key players behind its inception. It delves into the motivations of Martin Eberhard and Mark Tarpenning, the original pioneers of the company, as well as Elon Musk's role in investing and shaping Tesla's vision. The episode also discusses the challenges faced by Tesla in its early days, including the planning of its public debut, the ousting of Martin Eberhard as CEO, and the significance of the Tesla Roadster as its first production car. It highlights Elon Musk's leadership during the Great Recession and his innovative use of social media to build a loyal following. The episode concludes with a discussion of how Musk's Twitter presence has both fueled his cult-like following and led to controversy that has impacted Tesla's reputation.