He sold couches online before IKEA did. He grew to $40M/year and exited for millions. | Alex Back, Co-Founder of Apt2B | A Product Market Fit Show | Startup Podcast for Founders | Podwise
This podcast episode explores the early landscape of online furniture sales, focusing on the experiences of major players in the industry such as Wayfair and Apt2B. It highlights the challenges faced by these companies, including the absence of established online brands and the need to adapt to new technologies and logistics. The speakers discuss the strategies they used to grow their businesses, such as partnering with Groupon and Costco, as well as the importance of customer service and reputation building. They also touch on the emotional journey of entrepreneurship, including the process of selling a business. The episode emphasizes the significance of investing in SEO and content marketing for long-term success in the online furniture industry.
