MiniCast #1 - The Hand Off

This podcast episode explores the importance of consultation in pricing and building value in a business, using the example of an automotive detailing business. The speaker emphasizes that providing prices without consultation takes away the business's value power and leads to commoditization. Instead, they advocate for a consultative approach where questions are asked to understand the customer's needs and provide personalized solutions. Building trust and rapport with customers is highlighted as crucial in the pricing process. The section concludes by encouraging viewers to share the knowledge and help others in the industry.