This podcast episode explores the importance of user-generated content (UGC) and influencer content on Amazon, with a focus on the Amazon Influencer Program. The episode discusses how higher-priced products tend to have more UGC and influencer content, and highlights the Amazon Influencer Program as a way to find influencers and UGC. It also discusses the concept of shoppable content, guidelines for influencers, and best practices for collaborating with influencers on Amazon. The episode concludes by discussing the role of Fluencer Fruit in connecting sellers with vetted influencers and optimizing product listings for improved results.
