This podcast episode details Lesley's inspiring journey from a mommy therapist to an Amazon expert, emphasizing the importance of navigating Amazon's complex rules and maintaining account health amid intense enforcement seasons. Lesley shares her insights into the challenges and frustrations associated with Brand Registry and IP complaints while highlighting her new book, "The Amazon Incubator," which aims to guide aspiring entrepreneurs towards building sustainable businesses on Amazon. Through her family's involvement in the business, she illustrates the value of hard work and financial literacy, marking her story as not just a professional transition but also a personal success in fostering entrepreneurship within her family.
