Today, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success.

You see, at its core, culture is all about people. It's about the values, beliefs, and behaviors that shape how we work together, how we treat each other, and how we serve our clients. And when we get culture right, it can be a powerful force that drives us forward and helps us achieve our goals.

But why is culture so important? Well, let me tell you a story.

When I started My Amazon Guy, I knew that I wanted to build a company that was different. I didn't just want to create a business that made money; I wanted to create a business that made a difference. And I knew that in order to do that, I needed to build a culture that aligned with my values.

So, I set out to create a culture of love. I wanted our team to feel supported, valued, and cared for. I wanted us to work together like a family, where we could rely on each other and help each other grow. And I wanted our clients to feel that same level of care and attention.

And you know what? It worked. Our team is more than just a group of employees; we're a community. We work hard, we support each other, and we celebrate our wins together. And our clients know that when they work with us, they're getting more than just a service; they're getting a partner who truly cares about their success.

But here's the thing: building a culture of love isn't easy. It takes time, effort, and commitment. It means making tough decisions, like letting go of employees who don't align with our values. It means investing in our team, through training, development, and recognition. And it means staying true to our vision, even when it's challenging.

But the payoff is worth it. When you have a strong culture, it creates a sense of purpose and belonging. It motivates your team to do their best work, to innovate, and to go above and beyond for your clients. And it creates a legacy that outlives any individual.

So, if you're thinking about starting a business, or if you're looking to improve your company's culture, I urge you to take it seriously. It's not just a nice-to-have; it's a must-have. And when you get it right, it can be the difference between success and failure.

Culture matters because it's what makes us human. It's what connects us, motivates us, and drives us forward. So, invest in your culture, and you'll invest in your people, your clients, and your future.

00:00 Why Does Culture Matter?
00:05 Importance of employee traits that align with values
00:12 Example of a fiery employee who doesn't align with the desired culture
00:28 Importance of building a culture of love instead of fear
00:38 Reference to "Power vs. Force" book and chart of human traits
00:49 Preference for using power instead of force
00:53 Story of Jesus and his Apostles, specifically Peter
01:47 Jesus telling Peter to "feed my sheep" and the importance of serving others
02:21 Building something that outlives oneself
02:35 Culture as a powerful force that can help mankind
02:47 Desire for building something that outlives the individual and gives meaning

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